Method and apparatus for an interactive computerized catalog system

ABSTRACT

The present invention relates to an improved method and apparatus for an interactive, computerized catalog system in which a customer can selectively access video and audio catalog data from a computerized catalog memory that permits a customer to peruse an entire catalog of products or services or select specific portions from specific catalogs or services and if desired place an order which is processed electronically and from which customer profile marketing data is selectively generated.

FIELD OF THE INVENTION

The present invention relates to an improved interactive computerizedelectronic catalog system and more particularly to an improved methodand apparatus for an interactive catalog system selectively addressableby a customer controlled telephone terminal for selectively accessingprerecorded audio and video catalog data for selective products orservices and in which as a by-product of such utilization customermarket profile data is selectively generated.

BACKGROUND OF THE INVENTION

The structure and operation of several diverse types of catalog systemsare well documented in the patent literature and in the marketing andmore particularly in the direct marketing arts literature. One seeking adescription of representative types of catalog systems and equipmentshould see: Prodigy System Manual; U.S. Pat. No. 5,253,341 entitled"Remote Query Communications System": U.S. Pat. No. 5,315,504 entitled"Electronic Document Approval System": and U.S. Pat. No. 5,315,508entitled "Label Generating and Data Tracking System for ProcessingOrders": or U.S. Pat. No. 4,792,849 entitled "Digital InteractiveCommunication System."

Merchandising a wide variety of products and services by printedcatalogs mailed to large numbers of prospective customers is a verylarge and rapidly expanding commercial market in essentially everyindustrialized country in the world. For example, a 1991 study by theCanadian Direct Marketing Association reports that in the U.S. therewere 8 to 10,000 mail order companies which generate more than $51.5billion dollars in annual revenue. The 1991 study further reported thatmore than 55% of American adults had purchased goods or services from acatalog during the preceding year and approximately 26% of the Canadianadults had also purchased such services from a catalog company. Based onthe respective U.S. and Canadian populations, the growth potential ineach country for the catalog mail order business is substantial.

A recent article in the July 1994 issue of Popular Science magazinereports several U.S. companies are taking tentative steps to replace orsupplement printed catalog materials with an electronic or computerizedcatalog. For example, a number of U.S. companies are reported to be testmarketing a CD-Rom disc which includes digital catalog data for a numberof popular U.S. retailers' catalogs. Onscreen catalog displays arebeginning to appear in retail stores as an electronic variation of thefree-standing catalog kiosk or catalog department. Other retailers areexperimenting with floppy disc versions of catalogs which would permitpotential users to browse electronic catalog data on their PC computers.

The principal disadvantages of these earlier mail order or electroniccatalog systems includes limitations on how, when and where theelectronic catalog data can be viewed by a potential customer. Further,these earlier systems generally require a separate or multi-stepordering process which are often cumbersome and time comsuming. Further,interactive cable TV type systems often require each subscriber to use adedicated channel for viewing video product information without theability of the potential customer to select specific type products orservices individually.

SUMMARY OF INVENTION

It is an object of the present invention to provide an improved methodand apparatus for an interactive, computerized electronic catalogsystem.

It is another object of the present invention to overcome thedifficulties, shortcomings and inefficiencies presented by the prior artelectronic catalog systems.

It is yet another objective of the present invention to provide animproved, cost efficient interactive electronic catalog process andsystem which provides efficient product and service selectivity toprospective customers and which selectively generates market profiledata of user/customers.

These and other objects and advantages of applicants' improved methodand apparatus for an interactive computerized electronic catalog systemcan best be understood by reference to the following detaileddescription in conjunction with the accompanying drawings wherein:

FIG. 1 is a logic block diagram of applicants' improved computerizedinteractive catalog system.

FIG. 2 is a schematic block diagram of a telephone network terminaldevice utilizable in accordance with applicants' improved interactivecomputerized catalog system.

FIG. 3 is a schematic block diagram of the central data processor systemutilizable in accordance with another aspect of applicants' invention.

FIG. 4 is a logic block diagram of an interactive online catalog systemutilizable across international boundaries in accordance with anotheraspect of applicants' invention.

FIG. 5 is a schematic block diagram of yet another aspect of applicants'improved interactive online catalog system.

FIG. 6 is an algorithmic logic flow diagram illustrating the sequence ofoperating steps of applicants' improved domestic computerizedinteractive catalog system illustrated in FIG. 1 for selectivelygenerating customer profile data.

FIG. 7 is an algorithmic logic flow diagram of the operating steps ofapplicants' improved international computerized interactive catalogsystem illustrated in FIG. 4 for selectively generating customer profiledata.

FIG. 8 is a logic flow diagram illustrating the sequence of operation ofapplicants' improved computerized catalog systems illustrated in FIGS. 1and 4.

The present invention relates to an improved method and apparatus forselectively transmitting and displaying at a customer/user's telephoneterminal interactive catalog data selected by the user. Applicants'improved interactive system comprises a central data processor systemfor storing and indexing electronic catalog data, including graphic andaudio message data, memory means for storing and selectively retrievingspecific portions of a retailer catalog data specified by a userrequest, a communication link to selectively establish a communicationpath between a user's telephone terminal and the central data processingsystem in response to a user inquiry an online interactive servicecontrol processor responsive to user commands to control retrieval ofspecified catalog data identified in a user request, a user profile dataprocessor for selectively generating customer profile data if authorizedby the user/customer and order processing means responsive to a userorder command for completing the accounting and order delivery tasksinvolved in fulfilling a user order.

DETAILED DESCRIPTION OF PREFERRED EMBODIMENTS

Referring to FIG. 1, there is shown a logic block diagram of an improvedcomputerized. interactive catalog system in accordance with one aspectof applicants' invention. As shown, a telephone system 10 selectivelyconnects a customer/user telephone terminal 13 with a telephone exchange15 which may be of the type typically used in commercial telephonesystems in the U.S. or Canada. In response to a customer dialing apredetermined assigned telephone number from his telephone terminal 13which preferably is an 800 number used by businesses to permitcustomers/users to make a toll-free call to their business, thetelephone exchange 15 connects the customer to the central dataprocessor 17 which may, for example, comprise an IBM AS400 central dataprocessor with an associated system memory and standard peripherals 16and 18, for example an IBM model 3350 direct access disc storage arrayand 3380 controller which typically would provide several gigibytes ofselectively addressable memory capable of storing digital video andaudio catalog data. An online interactive controller 19, which may forexample comprise an IBM AS400 I/O controller type is arranged toselectively couple input data to the central data processor 17 fromterminals 11 and 12, which may comprise IBM PC XT computers coupled tothe controller via any communication path 14, for example a telephoneline or a modem in the terminal not shown.

In response to a customer initiating a request by dialing apredetermined 800 telephone number, the telephone exchange 15 signalsthe central data processor 17 that a user has requested service and theprocessor 17 in response thereto retrieves the digital catalog dataselected by the user inquiry for transmission via the telephone exchange15 and communication link 10 to the user's terminal 13. As will behereinafter more fully described in connection with FIGS. 6, 7 and 8,the user may select, for example, from a variety of catalogues orservices from a menu transmitted from the central data processor fordisplay at the user's telephone terminal 13. The user may select aspecific catalog or service description from the menu, not shown, or mayinstead choose to select an entire catalog or list of services which theuser can then browse through at his/her own speed. Alternatively, theuser may specify any specific catalog product or service by name,category or number and the central data processor 17 would then transmitonly the desired product or service data for display at the userterminal 13. In conjunction with each customer request received by thecentral data processor 17 from a user terminal 13, the central dataprocessor, as will be hereinafter more fully explained in conjunctionwith FIGS. 7 and 8, the order processing system 18 and merchandisingdata and accounting processor 16 are activated. Specifically if acustomer inquiry generates an order for a specific product listed in aretailer catalog, for example Regal Greetings & Gifts item #101, thenthe accounting and order processor 18. which for example may be an IBMPC XT computer with a 40-megabyte hard drive and associated peripheralsand features, which are well known to those skilled in the computerarts, would be activated to process that order. For example, an orderprocessor 18 may be located at Regal's warehouse in Ontario or may becoupled online via a normal telephone network to a site of the centraldata processor 17. The mail order processing procedures, as are known tothose skilled in the direct marketing arts, include a credit approvalprocedure such as a credit card authorization check and a determinationas to what federal or provincial or state taxes, if any, are applicableand the authorization for packaging and shipping the selected product orservice to the address specified by the user/customer in his order. Aswill be hereinafter more fully described in connection with FIGS. 6 and7, the user/customer may elect to have his/her name deleted from thecomputer file after the order is completed by electronically activatinga marketing data delete command code which will act to inhibit theinclusion of that particular user's name from any marketing datagenerated by the marketing data processor 16, which may, for an examplebe an IBM PC operatably coupled to communicate with the central dataprocessor via any standard means, such as coax or twisted pair cable.

Referring now to FIG. 2, there is shown a logic block diagram of aconsumer telephone terminal 13 usable in accordance with applicants'invention. The telephone terminal 13 comprises a standard customertelephone unit which may be hard wired or portable and has a standardcommercial handset 20 and touchtone pad 21, a display unit 24 preferablycapable of displaying alphanumeric and graphic data and an audio unit23, such as the speaker phone arranged to free the user from the normaltelephone handset. There are several commercially available screenphones, for example Northern Telephone's Vista 300 phone or Bellcore'sMediacom System which both include digital data terminal featuresutilizable in accordance with applicants' improved interactive catalogsystem.

Referring now to FIG. 3, there is shown a logic block diagram of thecentral data processor system 17 utilizable in accordance with anotheraspect of applicants' invention. As described in conjunction with FIG.1, the storage and selective transmission of electronic catalog data iscontrolled by data processor mainframe 27 which, for example, maycomprise an IBM 4300 processor which is operationally coupled to a mainmemory 29 which may comprise an IBM 3350 direct access disc file systemand an auxiliary memory 31 which may also comprise additional disc fileor tape drive memory systems, as is well known to those in the computerarts. Electronic catalog data is digitized in a data entry system 33which may comprise, for example, a document scanner or encoder whichconverts graphic data into digital video data and is then stored in themain memory 29 via either the auxiliary memory 31 or the mainframeprocessor 27. As will be hereinafter described more particularly withreference to FIGS. 4 and 5, the electronic catalog data is utilized bythe data processor mainframe to generate an appropriate catalog menu forselective transmission to a user to briefly describe in varying levelsof detail the catalog and service data available under a particularitem.

The communication between the mainframe processor 27 and the other unitsof the system are coupled through I/O processor 35 which, for example,may be an IBM 4300 I/O controller which has a plurality of I/O datachannels. As shown, the marketing data and an accounting processor 16may be directly linked to the mainframe processor as shown oralternatively could be coupled via the I/O controller 35 to communicatethereby with the mainframe processor 27 as requested. As described abovein connection with FIG. 1, the central data processor system 27 may beone of many commercially available computers, for example an IBM RISC6000 processor or Compact System PRO which has, for example, a64-megabyte RAM and which can accommodate several megabytes of discdrive memory.

Referring now to FIG. 4. yet another aspect of applicants' improvedinteractive computerized catalog system is shown which incorporateunique and novel features to facilitate cross-border internationalcatalog transactions. Broken line 39 symbolizes a portion of theU.S.-Canadian border with catalog order processor 41 being located inCanada and catalog order processor 43 being located in the U.S. and witha two-way full duplex communication link 45 connecting the U.S. orderprocessor 43 with the Canadian order processor 41, which respectivelymay be of the various commercial types described above.

For many reasons, Canada represents a relatively large untapped sourceof catalog buyers from the U.S. mail order companies' perspective. Forexample Canada is very large and more than 2/3 of Canadians live within150 miles of the U.S. Canadian border. In addition because of spilloveradvertising and of their close relationship with the U.S. many Canadianstruly appreciate American quality and product values. However, aspromising as doing business in a foreign country seems, expanding mailorder type catalog businesses into Canada isn't as easy as mailing intoneighboring states. The fact is, despite its many similarities. Canadais a foreign country with a border to cross and Canada, as a foreigncountry, has its own federal, provincial and local laws and regulations.In addition, like their American counterparts, many Canadians clearlyprefer merchandise directed to their specific needs, priced in their owncurrency and which does not necessitate dealing with customs and dutycharges. For these and other reasons, for a U.S. company to circumventthese difficulties and establish a significant mail order catalogbusiness in Canada would require a substantial expenditure to create theoperational infrastructure and develop the necessary expertise requiredto do business in a foreign country. In addition, any foreign companywould face substantial barriers to entry and be particularly concernedabout a potential customer's reluctance to purchase from a foreigncatalog company. Customers in such situations would rightfully haveconcerns about duties, taxes and exchange rates which could render thelanded price elusive and surprising. In addition, many customers orpotential customers would have a fear of dealing with a foreign companywith no local stake in the market place or locally available customerservice facility.

While the system in FIG. 4 illustrates a U.S. catalog retailer doingbusiness in Canada through a turnkey type operation offered by aCanadian company illustrated having catalog order processor 41 and theassociated catalog system being operated as a resident Canadian company,applicants' system is equally applicable for any internationalcross-border transaction. In effect as illustrated, the Canadian companywould conduct a retail catalog line of business in Canada for itsAmerican affiliate company. The American company's catalog data asviewed by Canadian users would be a "Canadianized" version of theAmerican catalog with prices restated in Canadian dollars and with otherappropriate marketing changes to better fit the U.S. company's catalogand product to the Canadian market. Thus, the Canadian company wouldinterface with its Canadian customers and represent its U.S. affiliate.As will be further described in connection with FIG. 8, the Canadiancompany would warrant and perform all customer services and assume allpotential liability for taxes, custom duties and Canadian businessexpenses such as electronic catalog publication. distribution anddelivery costs, etc. for products sold in Canada.

With regard to FIG. 4 it will be understood that the customer telephoneterminals 13 are similar in structure and function to those described inconnection with FIG. 1. The prospective customer would initiate systemoperation by dialing a predetermined access number from his/hertelephone terminal. e.g., an 800 number. and would be connected throughthe communication network 45 and, as described in connection withFIG. 1. to the catalog service processor 41 which is similar instructure and function to the central data processor 17 of FIG. 1. Themenu of catalogs, catalog products and services available on the systemis automatically transmitted from the catalog processor 41 to thesubscriber telephone terminal 13 in response to a user's initialrequest, in a manner similar to that described in conjunction withFIG. 1. The customer then has the option to select a particular catalogor service or specify particular products or services from the menuwhich lists the various types of catalogs, products and services offeredon the system. The electronic video and audio catalog data responsive tothe user request will then be automatically transmitted from the catalogdata processor 41 via the communication link 45 to the requestor user'sterminal 13. If the subscriber/user selects a particular catalog ordescription of services to be mailed to his/her address, by selectingappropriate options on the telephone terminal 13, the catalog dataprocessor 41 would signal catalog order processor 47, which isstructurally and functionally equivalent to the data processor 17described in conjunction with FIG. 1, and order processor 41 requestsprinted catalogs or materials ordered be processed and mailed to therequestor. Alternatively, if the user requests a specific catalogproduct or service, for example a jacket or sporting events tickets,following the customary order processing procedures described inconjunction with FIGS. 1 and 8, including financial clearance or form ofpayment authorized by accounting processor 49, the order would beprocessed by domestic order processor 51 in a manner similar to thatdescribed above in connection with FIGS. 1 and 8.

If the catalog selected by the user/subscriber involves a product orservice listed in the "Canadianized" catalog data of the U.S. companyaffiliate, several additional process steps are required to effectuatethe ordering by a Canadian customer of a U.S. based company's productfor delivery to the Canadian customer. For a Canadian user to request aU.S. based product or service in accordance with this aspect ofapplicants' invention, the financial clearance and payment is an initialstep as described in connection with FIGS. 7 and 8. After payment hasbeen authorized and finalized, the Canadian order processor 41communicates with the U.S. order processor 43 via communication link 45and the order is finalized or placed with the U.S. company. All orderprocessing procedures and order entry instruction originate at theCanadian order processor 41 in this example. The U.S. order processorwhich is structurally and functionally equivalent to that orderprocessing system 17 of FIG. 1 then signals its order processing andfulfillment system 57, which packages the ordered products or items forthat customer's specific order. The assembled orders for a given timeperiod--e.g. each day. preferably would then be bulk packaged andshipped to the Canadian affiliate with the Canadian affiliate beingsolely responsible for Canadian customs, duties, taxes etc. and handlingall transportation duties to introduce the assembled packaged ordersinto the Canadian delivery system, e.g. mail or express mail, as mightbe appropriate.

As will be understood by those skilled in the direct marketing andcatalog distribution arts, a two-way catalog system would merely requirethe duplication of the structure and function of the online interactivesystem illustrated in FIG. 4 on the Canadian side on the American side.Each company would then act as its neighbor's local turnkey catalogoperation with reciprocal functions and tasks.

Referring now to FIG. 5 in conjunction with the logic flow diagramsillustrated in FIG. 6 and 7, there is illustrated another embodiment ofapplicants' improved interactive electronic catalog process and systemwhich, for example, could be operated in a single hotel, or within achain of geographically dispersed hotels or on a system of carriers. forexample cruise ships, trains or airplanes. As was described above inconjunction with FIG. 1, a user/customer would establish a communicationpath from a user TV terminal 63 through the communication system 65 forexample a PBX telephone exchange network, marketed by AT&T. Rohm andother companies, within a hotel to a catalog service data processor 67,which is functionally and structurally similar to the apparatusdescribed in connection with FIGS. 1 and 4. The user terminal may be thetype described in conjunction with FIG. 1 or alternatively may be aninteractive hookup with a touch tone telephone and a cable TV system toselectively display the requested catalog data and menu etc. on aparticular TV channel. As described in connection with FIG. 1, thecatalog data processor 67 has a main memory 69 and a data entry terminal71 which may be of the types described in connection with FIGS. 1 and 4.The electronic catalog data would be entered via data terminal 71 andstored in selectable memory locations in the main memory 69. Preferablyapplicants' system would include electronic catalog data for a pluralityof different catalogs from different companies. In addition, data entryterminal 71 may be utilized to enter special on-sale or promotionalmessages, either audio and/or visual, or a combination thereof. As hasherein described in conjunction with FIGS. 1, 6, 7 and 8, the user maybrowse through various catalogs or may select an individual catalog orrequest specific product categories or services by type or select aproduct by catalog product number. If a user elects to order a specificproduct or service, this is done under menu control at a user terminaland the menu would prompt the user to enter the appropriate order datacodes via, for example, a touchtone telephone pad on the user terminal63. In response to receipt of such user order data codes, the catalogdata processing signals the accounting and order processor 73, which issimilar in function and structure to the order and accounting processorof FIGS. 1 and 3 to exercise the appropriate order processing requeststo clear the customer/user's financial payment authorization andinitiate the order fulfillment procedure to have the ordered productsassembled and mailed to the address directed by the user/customer forthat particular transaction. As herein above described in conjunctionwith FIGS. 1 and 3, the catalog data processor 67 in response to acustomer/user order signals the marketing data processor 75, which issimilar in structure and function to the marketing data processordescribed above in connection with FIGS. 1 and 4, to generate, unlessthe customer does not so authorize, customer profile marketing data infile 77 as described in FIGS. 6, 7 and 8. Accounting and order processor73, which is structurally and functionally equivalent to the accountingand order processor described in FIGS. 1 and 3, initiates variousaccounting, financial payment authorization and/or assembly and shippingprocedures as described in conjunction with FIGS. 6, 7 and 8. Accountingand order processor 73 as illustrated in FIG. 8 also in response to acommand from the central data processor 67 initiates a software orprogram routine procedure to generate commission data for accumulating acommission file entry for the individual host hotel or site of theinteractive catalog subsystem from which a particular order originated.As illustrated in FIG. 5, this differentiation of order source in orderto develop an accounting commission credit for the party or entity fromwhich site or which is responsible for originating a specific order canbe accomplished by utilizing special codes for product ordersoriginating from certain terminals, i.e. a code transmitted by theterminals 63 or alternatively by utilizing a prefix or suffix number oralphanumeric associated with a particular system host site which inconjunction with the catalog product number uniquely identifies the siteas an originator of a specific product or service order.

Referring now to FIG. 6, there is shown a composite logic flow diagramwhich illustrates the selective generation of customer profile data, ifauthorized by the customer, when placing an order on applicants'improved catalog system.

As discussed above with reference to FIGS. 1 and 3, a customer inquiryis generated in the improved catalog online interactive system byplacing a telephone call to a predetermined number, e.g. an 800 number.The customer's inquiry message upon receipt by the central dataprocessor of applicants' improved catalog system results in thegeneration and transmission to the customer of a menu of availablecatalogs and services. Preferably as part of the initial menu displayedat the customer's telephone terminal, a request for the customer'sapproval to include the customer's name and address in a customer datafile is made. If the customer signals his approval, e.g. by depressingan appropriate key at the customer terminal, the customer's name andaddress will be automatically added to the customer data file. Inaddition, if authorized by the customer, the customer's profile datawould be updated to include any order placed at that time. As shown inFIG. 6, if the customer does not approve the request but signals by theappropriate selection of a specified key on the customer's telephoneterminal that the request is denied, then the customer's name andaddress and order data profile are not performed. In either eventfollowing the process by the system of the customer profile data requestwhich may be approved or denied by the customer, the process continuesand the financial authorization for a particular customer in connectionwith the order placed would be initiated. As is known to those skilledin the retail catalog business, the financial authorization generallyinvolves the use of a credit card and the financial authorizationrequest for the customer is dependent upon the dollar amount of theorder placed. Assuming the financial authorization is approved, thecatalog order process continues with the processing, assembling andpackaging of the order for shipment to the address specified by thecustomer.

Referring now to FIG. 7, there is shown a logic flow diagram whichdetails the parallel paths for processing either a domestic order forfulfillment within the country of origin or alternatively the path forfulfilling a foreign order where the goods to be sent are offered forsale by a foreign company through the catalog listing on applicants'international catalog system. As illustrated in FIG. 7 the lefthand sideof the logic flow diagram is similar in process, structure and operationto that illustrated in FIG. 6 with the request for customer approval tolist the customer's name and address in the customer data file beingundertaken after the catalog system processor determines the type ofcustomer inquiry. The initial determination by the catalog systemprocessor would identify the customer inquiry as involving a domesticcatalog order or alternatively a foreign catalog order. In either event,the customer has the option of approving or denying the system requestfor inclusion of the customer's name in the customer profile data file.After an order has been placed, the catalog system then would initiatethe financial authorization process for a particular customer's order.If there are any problems encountered in the credit authorizationprocedure, the customer would be so advised and the system would beinstructed by the customer to retry the financial authorization processeither with a different credit card or correcting any mistake which wascontained in the original customer data inputted into the system. Asshown in FIG. 7, the domestic catalog order, following the financialauthorization process approval, would proceed to fulfill the customer'sorder by notifying the appropriate warehouse to gather the productsordered by the customer and assembling and packing the customer's orderfor shipment to the customer.

Again with reference to FIG. 7, the foreign catalog order processing hasseveral additional steps necessitated by the transfer of the customer'sorder to the foreign catalog company for processing after the financialtransaction proposed by the customer order has been approved. The localcatalog system, as herein above described in connection with FIG. 4,following completion of the formalities of the customer ordercommunicates the order data via an appropriate communication channel,not shown, to the foreign-based catalog company with the guarantee ofpayment being made by the local company. The foreign company would thenprocess the order by assembling and packaging the products ordered forshipment to the local catalog company following clearance of theshipment through local custom authorities. The local catalog companywould then process the necessary regulatory paperwork to clear theshipment through customs and repackage the goods for shipment to thelocal customer. In the case of a foreign catalog, just as in the case ofthe domestic catalog, the local user looks to the local catalog companyas the company handling the transaction on the customer's behalf. Withthe applicants' improved system, there is no delay or hassle encounteredby the customer due to foreign duties and customs clearance and anycomplaints are handled locally by the local catalog company.

Referring now to FIG. 8 there is shown a logic flow block diagram of theprocess and system apparatus for applicants' improved online interactivecatalog system for combined domestic and international operations. Asherein above described in connection with FIG. 4 dotted line 39indicates a portion of the border between the United States of Americaand Canada with a majority of the system in the illustration beinglocated in Canada.

The operation of the interactive catalog system is initiated by acustomer/user making contact via the customer terminal 81 with theinternational order processing center processor 83 via a communicationlink 85. As illustrated, the customer communications from terminal 81may take the form of telephone, mail, fax or other interactive mediacontact. The initiation of the customer inquiry when properly receivedby the data processor 83 results in the case of the telephone and faxmodes operation in the origination at the data processor 83 of aproduct/service menu which is communicated via the communication link 85to the customer terminal 81. Assuming a valid system user inquiry, thedata processor 83 which may be of the type described above thendetermines what type of customer request is involved which isillustrated by the series of decision blocks 87, 89 and 91 whichcorrespond with a customer request to place of order, a customer requestfor service and a customer product request or return. In each of theseinstances the inquiry is routed through the order entry, customerservice, product information or product return routines illustrated byblocks 95, 97 and 99. Each of the respective categories of customerinquiry, when properly recognized by the data processor 83, wouldinitiate the order entry, customer service, product information requestor product return subroutines as illustrated. The order process thenfollows the steps of order entry, processing, updating the order database, updating the customer data base and updating the data bank andinventory memories 107 as shown graphically in blocks 94, 96, 98, 100and 104. As part of the order processing a payment processing 103 whichfor example involves the types of steps herein above described inconnection with FIGS. 1 and 4 and the appropriate accounting function asdescribed by block 105 is initiated. The various data processingfunctions communicate with an array of data files 107, which for examplemay comprise an array of disc files of the type IBM 3350 or similar headper track magnetic memory units.

Following the processing the order a decision is made whether the orderis a domestic, e.g., Canadian, order or the request involves an Americanmanufacturer's catalog. As illustrated, if the product request involvesa U.S. catalog company's product, appropriate data communications, e.g.via decision logic 109 and modem 111 and transfer order batch logic 113which are coupled with similar equipment herein above described througha communication 115 linking the Canadian catalog center with itscompanion U.S. catalog center 119. The U.S. catalog center would thenaccept the order and process the order by selecting the products,updating the data and shipping the product to the customer byappropriate means 117, 119, 121, 123 and 125 across the U.S. Canadianborder to the Canadian customs illustrated as block 127. Thereafter theclearance of the shipment through customs would be handled by theCanadian catalog company duty/customs processor 129 and the customer'sorder package would clear customs and be forwarded to the internationalorder fulfillment center illustrated in block 129. The product wouldthen be prepared for domestic shipping 131 and given to an appropriatecarrier 133 for delivery to the customer as illustrated in the blockflow diagram.

Alternatively, if the order as processed and described above involves adomestic, Canadian catalog company order, then the order would bedirectly sent to the fulfillment center 130 which would then prepare theorder for shipment 133 to the customer.

As is known to those skilled in the retail catalog arts, a small portionof retail catalog transactions generally involve return of goods under awarranty or customer dissatisfaction situation. If the customer inquiryas described above involved a return product, the process is illustratedin the logic flow diagram involving the product return routine 139,exchange 141 and refund 143 to be credited to the customer and thedetermination as to whether the received returned goods are to beexchanged 141 or returned to the center, e.g. for example the wrong sizeor color was ordered. The process would involve the updating or changingof the order, the return of the goods with a determination as to whethera refund or new product was to be shipped. Bulk products 145 arenormally not returned but sent to an appropriate warehouse forliquidation 147. If the original transaction involved an internationaltransaction, the product would be repackaged for shipment to customersthrough customs 149 which would then arrange for shipment to thecustomer.

The foregoing description of applicants' improved interactive catalogprocess and system is illustrative only and many modifications may bemade without departing from the scope of their invention as claimedbelow.

What is claimed is:
 1. An improved interactive computerized catalogprocess comprising the steps of:storing digitized graphic catalog datain a selectively addressable computer system memory, generating a menuof catalog products and services comprising catalog data available forselective viewing at any user's telephone associated terminal screen,establishing a selective communication link initiated by a user betweensaid user's telephone terminal and said computer system, transmittingsaid menu of catalog products and services data to a user's telephoneterminal in response to a user's initial request, transmitting from saidcomputer system such catalog data which corresponds to said user'sproduct and services request signal, requesting user authorization toinclude data regarding an order transaction in a customer profilemarketing data file, initiating an order processing sequence, includinga user initiated financial payment authorization process, to permit auser to enter from a user telephone terminal an order to be processedand delivered in response to said user's order, and enabling a user whenplacing an order to selectively elect to be included in or to beexcluded from said customer profile marketing data file created as partof a completed catalog product or services order transaction.
 2. Theimproved computerized catalog process of claim 1 including theadditional step of generating a customer user profile marketing datafile for all users electing to be included in such data file.
 3. Theimproved computerized catalog process of claim 2 including theadditional step of separating the data in said customer profilemarketing data file by type of products or services ordered and by thetypes of catalog data requested.
 4. The improved computerized catalogprocess of claim 1 including the additional steps of:generating acustomer profile marketing data file which is subdivided by the type ofproduct ordered and the types of catalogs requested, and generating alist of customer names and addresses by a predetermined geographicbreakdown.
 5. An improved interactive computerized catalog systemcomprising:central data processor means for storing and selectivelyaddressing digitized graphic catalog data, a plurality of customerterminal means for displaying alphanumeric data during interactivecommunications between the terminal and central data processor means,switchable communication means activated by individual ones of saidplurality of customer terminal means for selectively interconnectingones of said plurality of customer terminal means with said central dataprocessing means, order entry processing means responsive to orderrequest data and payment authorization data entered from one of saidplurality of customer terminal means for initiating an order entryprocess, prompter means for requesting user authorization to includedata relating to the order in a marketing, data file, and customerprofile data processor means responsive to said prompter means andauthorization commands entered via ones of said plurality of customerterminal means for selectively generating a marketing data file asauthorized by a particular customer as part of orders processed by saidorder entry processor means.
 6. The improved interactive computerizedcatalog system of claim 5 wherein said central data processor meansfurther includes data entry means for selectively entering audio andgraphic advertisement data relating to particular catalog products orservices available for order on said catalog system.
 7. The improvedinteractive computer catalog system of claim 5 wherein said customerterminal means comprise display means for displaying alphanumeric andgraphic data and further including data entry means including a key padfor entering alphanumeric data for transmission to said central dataprocessor means.
 8. An improved computerized interactive computer systemcatalog process comprising the steps of:recording a plurality ofindividual retail catalog product data in selectively addressablecomputer memory means of said computer system, selectively connectingones of a plurality of geographically dispersed customer terminals meansto said computer system in response to a request from an activatedcustomer terminal means, generating a menu of catalogs, catalog productsand services available through said interactive catalog system forviewing at individual ones of said customer terminal means, accessingsaid catalog data in response to a customer terminal means request,sending to a requesting customer terminal means catalog data selectedfrom said catalog data corresponding to a customer's request. processingordered products or services selected by a customer's order sequence andcustomer financial payment authorization data transmitted from acustomer terminal means to said computer memory means, enabling a userwhen placing an order to selectively elect to be included in or to beexcluded from a customer profile marketing data file created as part ofcompleted catalog product or service order transactions, identifying theoriginating site or region for each customer terminal means orderingproducts or services on said system, and generating an accounting recordof products or services orders and commissions due for each orderoriginating site or region for such product or service orders.
 9. Theimproved computer catalog process of claim 8 additionally including thestep of selectively generating a customer profile market data file basedupon the types of catalog data requested by each customer provided suchcustomer has authorized such data be utilized in a customer profilemarket data file as part of the order entry process.
 10. The improvedcomputerized catalog process of claim 8 additionally including the stepsof:permitting the customer to selectively elect to be included in orexcluded from the customer marketing data file each time an order isplaced, and generating a list of customers names and addresses for eachorder processed provided such customer has elected and authorized suchcustomer profile market data file.